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Morgan Horton

Advertising Agency & Marketing Industry News - Advertising Age - 0 views

adage.com

shared by Morgan Horton on 26 Sep 13 - Cached
  • Agency
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Keep up with agency news here. Includes stories on client lists, leadership changes, etc. 
  • Advertising Age Advanced Search This Week's Issue SubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency Issue Mobile Apps This Week's IssueSubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency IssueMobile AppsEventsCMO Strategy SummitDigital Conference, San FranciscoData ConferenceWebcasts2013 State of Social Media Marketing5 Essentials for Doing Cross-Device Advertising RightMaking Display Ads Highly Effective for B2B MarketersBattle of the Brands: Gaining Consumer MindshareBig Data: The Data-Driven Media PlanVideo Advertising Across Social Channels – What’s the Latest?Capitalizing on Marketing and Technology: Social's Powerful Impact on People, Processes & TechnologyBranded Contentdmexco: Bringing the Digital Marketing World TogetherAd Women: An Agency Balancing ActSmall Agency Guide 2013Cause Marketing Halo AwardsAttribution: Facing Today's Digital Measurement ChallengesTurning Potential B2B Buyers Into Real RevenueMaxus: Creating Relationships Through Data64Th Annual Advertising Hall Of FameSMG, MediaLink Explore Cannes’ New CreativityAudience Buying Guide 2013Cable Guide 2013FedEx at 40Research ReportsHow to Make Credible Green Marketing ClaimsSmart Marketing Using Big DataMobile Fact Pack 2013Hispanic Fact Pack 2013Going Native: Content Marketing StrategiesHow to Unlock Your Agency's Creative CodeHow Advertising Performs in a Social Media WorldHow to Integrate Social Media Into Your Marketing StrategySee all research reportsSubscriptionsAd Age Print & DigitalDigital AccessDataCenter+DataCenterCreativityMy PurchasesGroup SubscriptionsSite LicenseHelp!SubscribeStaff ContactsShare / SaveRSS / TwitterMedia KitList RentalsFAQSubmissionsAdvertisingArchivesDataEditorialWebsite IssuesTerms of Use Events CMO Strategy SummitDigital Conference, San FranciscoData Conference trackOutboundLink(t
  • ...11 more annotations...
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      These are helpful webinars that will guide you through different aspects of advertising including social media, capturing your audience, and more
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Subscribe to print or digital editions of this magazine-like publication to keep up on advertising news. 
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Advertising resources on the go!
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Excellent opportunities for networking and learning
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Find creative inspiration here
  • Special Report: Music and Marketing
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Excellent example on the types of stories that Ad Age facilitates. Advertisers must keep up with pop culture and the social media that is emerging and most popular. 
  • Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Fun fact: Our NSAC team at the university worked on a campaign for paint to compete with. This is an innovative take on paint advertising. 
  • Special Reports
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Great section to check out.
  • Morgan Horton on 26 Sep 13
     
    Ad Age is the place to go for agency news, creative advertising, trending topics and all things advertising. A quick visit to the homepage each day keeps you up to date on all the latest topics regarding advertising.
Cristina Woodworth

SOCIAL FRESH, social media conference, social media training - 0 views

socialfresh.com

social media journalism j303

shared by Cristina Woodworth on 01 Oct 13 - Cached
    • Cristina Woodworth
      Cristina Woodworth on 01 Oct 13
       
      Well-organized articles deal with popular social media sites and new tools being offered by those sites. 
    • Cristina Woodworth
      Cristina Woodworth on 01 Oct 13
       
      Journalists and editors would find a lot of this social media news to be helpful while trying to expand their own online reach
    • Cristina Woodworth
      Cristina Woodworth on 01 Oct 13
       
      This site sponsors a social media conference each year, but only allows about 400 people to come to it to create a more individualized atmosphere. Seems like a neat idea. 
Jordan Kranse

Content Curation Tips | Social Media Today - 1 views

socialmediatoday.com/...ind-content-share-social-media

shared by Jordan Kranse on 27 Sep 13 - No Cached
    • Jordan Kranse
      Jordan Kranse on 27 Sep 13
       
      This is a great way to sort through all of the posts on Facebook and find people that are actually posting about the subject you are curating.
    • Jordan Kranse
      Jordan Kranse on 27 Sep 13
       
      These are some great tips on how to use TweetDeck.
  • Jordan Kranse on 27 Sep 13
     
    These are curation tips aimed mostly toward marketers, but I found the advice helpful for news curation too. It lists some of the best ways to narrow down information on social media sites to find posts relevant to the subject you are curating.
Jordan Kranse

Verification Junkie - 1 views

verificationjunkie.tumblr.com

shared by Jordan Kranse on 17 Sep 13 - No Cached
  • Tool: Is Twitter Wrong Source: Tom Phillips Description:  A tumblr and twitter account dedicated to debunking misinformation on Twitter. Relevant Links: Tumblr: http://istwitterwrong.tumblr.com Twitter: https://twitter.com/IsTwitWrong 
  • Tool: Storyful Source: Mark Little, Founder/CEO Description:  Storyful provides a range of services for newsrooms, but one of their key skills is in verifying social media content. Their team works with people on the ground to surface and verify powerful user generated content from breaking news events around the globe.  Relevant Links: Home Page: http://storyful.com/ Storyful - The Human Algorithm: http://blog.storyful.com/2011/05/20/the-human-algorithm-2/
  • Tool: Keepr Source: Hong Qu Description:  A social media monitoring software tool to help journalists use Twitter to stay up to date with breaking news. Developed around linguistic analysis the tool helps mine information and trends in real time, highlighting relationships between people and information. Still in development.  Relevant Links: Nieman Reports: http://www.nieman.harvard.edu/reports/article/102872/a.aspx Keepr developer notes: http://www.keepr.com/
  • ...3 more annotations...
    • Jordan Kranse
      Jordan Kranse on 17 Sep 13
       
      Storyful is a really cool site that works pretty much solely on providing fact checking for journalists and editors. It also gives a lot of advice about making online content.
    • Jordan Kranse
      Jordan Kranse on 17 Sep 13
       
      Is Twitter Wrong focuses on disproving news and rumors from Twitter. Some of what they fact check isn't very official, but there are several good verifications.
    • Jordan Kranse
      Jordan Kranse on 17 Sep 13
       
      Keepr compiles similar news from different sources. It makes looking up a certain event in the news really easy.
  • Jordan Kranse on 17 Sep 13
     
    This website compiles useful fact checking websites, like Fact Checker. I personally find the Is Twitter Wrong website to be interesting and informative.
Kathleen Anderson

Media Helping Media - 0 views

www.mediahelpingmedia.org

#j303 journalism news ethics social_media tools

shared by Kathleen Anderson on 05 Nov 13 - Cached
    • Kathleen Anderson
      Kathleen Anderson on 05 Nov 13
       
      This site has a ton of useful training modules used by journalists all over the world, especially in countries where the news media is less advanced.  Resources include basic journalism training, investigative journalism, social networking and editorial ethics.
Emily Rust

Truth & Trust in Media | The New Ethics of Journalism - 0 views

ethics.poynter.org

journalism #j303 tools ethics truth media news

shared by Emily Rust on 07 Nov 13 - No Cached
    • Emily Rust
      Emily Rust on 07 Nov 13
       
      This site is still being developed but soon, Poynter will have a social media stream of conversations about ethics.
    • Emily Rust
      Emily Rust on 07 Nov 13
       
      In this section you can ask for ethical advice from professionals. It's a great resource if you have an ethical dilemma in a story.
    • Emily Rust
      Emily Rust on 07 Nov 13
       
      This blog discusses current events that bring up ethical issues, such as reporting on bullying and suicide.
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    • Emily Rust
      Emily Rust on 07 Nov 13
       
      The FAQ's include questions such as "who should abide by ethical guidelines as journalists?" 
  • Emily Rust on 07 Nov 13
     
    This site, an outlet of Poynter, encourages a discussion on journalism ethics.  It also has a great blog which provides resources on ethical issues journalists are facing in the news right now.
Emily Nitcher

MediaShift by PBS - 2 views

www.pbs.org/mediashift

#j303 social_media journalism ethics

shared by Emily Nitcher on 17 Sep 13 - Cached
  • Emily Nitcher on 17 Sep 13
     
    This website from PBS looks at how people working in traditional media are adapting to social media and how it is changing the mindset of journalists.
  • Susan Bullard on 17 Sep 13
     
    Thanks for posting, Emily. The Daily Must Reads on this are pretty interesting. I just signed up for the email newsletter so I don't miss them.
Angela Hensel

Online Course in Science Journalism - 0 views

www.wfsj.org/index-e.html

#j303 journalism tools science

shared by Angela Hensel on 17 Sep 13 - No Cached
  • Angela Hensel on 17 Sep 13
     
    I am very interested in science journalism so this is a great resource for anyone writing a science article. This free online course from the World Federation of Science Journalists offers tips for not only writing and editing science stories but tips for using social media, photo and video on science stories as well.
Robert Vencil

barndmeajournalist.com - 1 views

brandmeajournalist.com

#j303 tools social_media

shared by Robert Vencil on 27 Nov 13 - No Cached
  • Robert Vencil on 27 Nov 13
     
    This is a blog I stumbled upon and I found the posts to be fairly helpful when thinking about entering the job market. It provided some helpful tips on branding and uses of social media to create your own brand. The resource page also had some helpful links for portfolio building.
hwhisennand

PR Insider: The Executive Apology, Avoid Making It Worse Once You've Already Screwed Up... - 0 views

www.prnewsonline.com/...-once-youve-already-screwed-up

journalism #j303 social_media tools PR apology

shared by hwhisennand on 03 Oct 13 - No Cached
    • hwhisennand
      hwhisennand on 03 Oct 13
       
      An important not that all journalists and ad/pr people should remember. Mistakes are inevitable.
    • hwhisennand
      hwhisennand on 03 Oct 13
       
      As a social media enthusiast, this point is SO SO SO important! If your mistake was on Facebook, you need to address it there first. That's where most of your audience who SAW this mistake is.
    • hwhisennand
      hwhisennand on 03 Oct 13
       
      These are some awesome tips to help make sure that you have some basic crisis management knowledge, even if your company has a PR person.
  • ...8 more annotations...
  • At some point, they or their company will screw up.
  • corporate executives must have a well thought out communications plan
  • Apologizing immediately shows that you acknowledge that something wrong has occurred. It does not equate to admitting any wrongdoing.
  • It’s important to be the first out of the gate to acknowledge the situation and its impact on the victims.
  • Respond where it happened.
  • If a company’s audience is active on Twitter, it should first communicate there and extend that communication to other platforms.
  • Committing to an investigation shows that the company is taking the issues seriously and equally important, it gives the company time to find out the relevant details of the problem while providing the public time to grieve knowing that there is some assurance that action will be taken.
  • Mistakes happen.
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